Commercial photography shall not be confused with advertising photography as this type of photography has wider styles and have better coverage of subjects to be photographed compared to the latter. The photo in this type of genre usually serves for the purpose of retail, sales material or promotional effort for businesses. Photographer Malaysia has noted that photographers who work in this field often take photos of merchandise, buildings, models, artifacts and landscape.
There are some important elements for photographer Malaysia to take into consideration Photographer Malaysia on how to do this type of photography. This includes:
1. Central focus. Commercial photography plays a lot with the one and only subject that the photographer or the business trying to focus. This type of photography, according to photographer Malaysia, it ensures that the photo is not cluttered with other complementary objects or elements but solely heavily focus on the central subject.
2. Single idea. Although it is similar to how big idea for advertising photographs do contain a single idea, the single idea in commercial photographs often is translated into the central focus of the photo. Photographer Malaysia often asks their clients to have a single idea on what the message they are trying to portray in the photo.
3. Man-made setting. This element is not applicable to all subjects of the photo as it often focuses on the photo that has products as the subject. With products as the centre of the attention in the photo, the lighting and the set up of the studio should be complimenting the subject to be more magnificent than it already is.
When you are doing this type of photography, you must ensure that you keep all these three elements in your mind to produce photos that are in high quality with solid messages that can be translated or bounced back by the audience or the reader.